The pitch
In response to a challenge of use, Charal has launched “Cuisine Facile”, an innovative and groundbreaking offer. The brand commissioned the agency to design an event, aimed at journalists and influencers, that would showcase the products by placing them at the center of the event, with the aim of generating media and social media coverage.
The strategy
The agency came up with an experiential event combining education and practicality with #Speedcooking. To add a challenging dimension and emphasize the speed of preparation, FHCOM conceived the event in competitor mode, recruiting two Top Chef candidates to lead their brigades of journalists and influencers, teaching them a recipe to reproduce in a limited time.
The results
Nearly 30 journalists and influencers were present, and as much content was produced to promote the brand’s innovation.
